From his multiple business books to the advice he gives the contestants on the Celebrity Apprentice, Donald Trump’s actions and advice are often emulated. If you’re looking to barter, Trump is one to learn from. He has banked some high-stakes deals through barter that have bolstered his bottom line and his brand name – even when the deals eventually went bust.
Lessons from ‘The Donald’
“Experience taught me a few things. One is to listen to your gut, no matter how good something sounds on paper. The second is that you’re generally better off sticking with what you know. And the third is that sometimes your best investments are the ones you don’t make.” – Donald Trump
You don’t have to rely on money.
Trump partnered with the luxury publishing house, Ocean Drive Media, to create Trump Magazine which was sold commercially and given to guests at his multiple properties. While the magazine eventually folded in 2009, Trump says he “put up no money” for the deal, according to Barter News.
When you barter, go for long-term wins.
Trump was involved in a deal with investment partners in Hong Kong. The original agreement took place during a period of financial hardship for Trump, and he pulled out of the deal, but bartered for 30% interest in the new partnership by providing the license of his name and his business guidance.
When bartering think big.
Because Donald Trump is not only a business baron, but also a celebrity in the public eye, Trump’s once owned items are showing up on bartering and trade websites. One lists a paper clip claimed to be used by Trump. Would Donald approve? Maybe if bartering his other items could lead to greater publicity and brand equity. As he’s said, “I like thinking big. If you’re going to be thinking anything, you might as well think big.”