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How GBC Barter Works For an Advertising Agency

How GBC Barter Works For an Advertising Agency

Multiple trading can add up to big buying power for any business. Jean, an ad agency owner, purchased 5,000 white ball caps from a small company that was closing its doors. She got them for a steal—35 cents each, paying $1,750 (in cash). Since she was a member of GBC, Jean was able to make a trade with a screen-printing company for future printing of the 4,000 caps in exchange for giving 1,000 caps to the printer for their own use.

Jean now has 4,000 caps, including their future printing, for a new total of 44 cents each. She determined the ball caps with printing were worth a retail price of $7.95 each and traded them to a radio station that could have them imprinted with their logo. In turn, Jean received run-of-the-station radio spots and got a 1 and ½ to 1 ratio, meaning that she received a total of $47,680 in radio time! The radio station then proceeded to trade the ball caps to local clients at the regular radio station rates plus 15 percent in cash for her agency ad fee.

Through using the multiple bartering strategies, Jean turned a $1,750 cash investment into $47,680 in goods and services with local businesses—and racked up about $5,000 in cash fees. The radio station received thousands of caps to promote their stations and paid for them with unused air time, which would have been lost as part of its vanishing inventory of time.

As you can see, all parties in the exchange came out winners, which is the beauty and intent of GBC barter.

Who doesn’t want to save cash? Who doesn’t want to purchase goods and services for cents on the dollar?  If the outlay is your cost of goods or unused time and labor, but you are trading for full retail price, you are getting a tremendous bargain. Unsellable inventory or unbillable downtimes (net losses) are converted into purchase power. It’s not long before you grasp the amazing potential of GBC membership: buying what you need for cents on the dollar, increasing your business exponentially through new customers and conserving your cash resources!

How GBC Barter Works for an Advertising Print & Broadcast Media Company

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