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How GBC Barter Works for Advertising Media

How GBC Barter Works for Advertising Media

Radio and TVIt’s no secret that Internet advertising and alternative media are taking a bite out the media dollars once funneled to television and radio station buys. The same goes for print and out of home media: there are simply too many media options competing for ad budgets.

PublishingSo what do you do with those holes in the time slot? The big outdoor boards that go unused? The ad spaces in your magazine that feature “filler” editorial instead of paid ad space?

Many media companies are discovering that GBC barter membership offers the perfect solution. By bartering media time or advertising space for goods and services, they’ve just found a new way to bring new advertisers to their doorstep ... without spending a dime or beating the bushes in frustration.

TelevisionBy trading ad space for GBC Trade Dollars, media companies get incredible buying power as well as leverage in competing for advertiser dollars. You’re offering an advertiser the chance to trade while your competition is asking for a substantial cash outlay. It’s pretty hard for them to compete with you! What was once “dead” media time or ad space is now a new customer and profit-generator. What a win!

Don’t forget, when you purchase goods and services from GBC with your trade dollars your basis is zero. What is the 11:45 am spot worth that went unsold at 11:47? Zero! When the time has past it is gone forever. So when you are taking out your client to a restaurant with GBC Trade Dollars. It effectively costs your company nothing. The same is true for the car lease you traded as a reward for the station manager or salesperson.

Who doesn’t want to save cash? Who doesn’t want to purchase goods and services for cents on the dollar?  If the outlay is your cost of goods or unused time and labor, but you are trading for full retail price, you are getting a tremendous bargain. Unsellable inventory or unbillable downtime (net losses) is converted into purchase power. It’s not long before you grasp the amazing potential of GBC membership: buying what you need for cents on the dollar, increasing your business exponentially through new customers and conserving your cash resources!

NEXT: How Barter Works for a Beauty Salon, Spa, or Massage Therapist

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