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How Barter Works for Beauty Salons, Spas and Massage Therapists

How Barter Works for Beauty Salons, Spas & Massage

Could you use an extra $50,000 a year in your pocket? Beauty and salon practitioners are among the most active and successful barter businesses. Lisa was a new salon owner and eager to grow her client base. As a start-up company, advertising was expensive and most hair salon referrals are by word-of-mouth. When Lisa joined GBC, she traded cuts and color during slower days when she had holes in her appointment calendar. These were all new clients for Lisa, and they became regulars...and brought her five more clients when they saw what a great job she did on their hair! On top of that, Lisa now had trade dollars to barter with a printing company, creating new flyers to market her salon.

As her business grew and she exchanged more services for barter, Lisa was able to barter for gorgeous flooring and refurbished her salon. She even purchased new signage through trade.

This same premise applies to anyone in the beauty services and spa industry, as well as massage therapists.

Don’t forget, when you purchase goods and services from GBC with your trade dollars, your basis is zero. What is the open 11:45 am appointment for cut and color worth if it remains unbooked? Zero! When the time has past it is gone forever. So when you are buying floors and decor with GBC trade dollars, you are essentially getting them for free.

Who doesn’t want to save cash? Who doesn’t want to purchase goods and services for cents on the dollar?  If the outlay is your cost of goods or unused time and labor, but you are trading for full retail price, you are getting a tremendous bargain. Unsellable inventory or unbillable downtime (net losses) is converted into purchase power. It’s not long before you grasp the amazing potential of GBC membership: buying what you need for cents on the dollar, increasing your business exponentially through new customers and conserving your cash resources!

NEXT: How GBC Barter Works For a Carpet Cleaning Company

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