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How GBC Barter Works for a Hotel

How GBC Barter Works for a Hotel

In the hotel business, vanishing inventory could cost you as much as $150,000 a year. It’s all about heads on beds! If your hotel is 70% occupied you are losing 30% of your income potential.  This can mean losing thousands of dollars a night, since your actual wholesale cost of the room is keeping the lights on and providing housekeeping services.

For example, take a 300-room hotel with a 20 percent average vacancy and a room rate of $150 per night. That’s $9,000 per day in unused room revenue—$270,000 per month! If those rooms were occupied, the cash cost of overhead and cleaning would be about 25%, or $37.50 per room. Because they are not occupied, the hotel is losing $112.50 in profit, per room every single day.

If your hotel were to buy products and services you need by trading for the unused rooms, you could acquire $9,000 per day in products, services and advertising at a cost of just $750.

Who doesn’t want to save cash? Who doesn’t want to purchase goods and services for cents on the dollar?  If the outlay is your cost of goods or unused time and labor, but you are trading for full retail price, you are getting a tremendous bargain. Unsellable inventory or unbillable downtime (net losses) is converted into purchase power. It’s not long before you grasp the amazing potential of GBC membership: buying what you need for cents on the dollar, increasing your business exponentially through new customers and conserving your cash resources!

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