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How Barter Works for a Printing Company

How GBC barter Works for a Printing Company

As the printing business becomes more saturated with competitors, printing companies are reevaluating their tactics and looking for ways to outsell the competition and attract new clients.

Every printing company has a ton of money invested in the latest printing equipment and paper, not to mention the costs of maintaining payroll, staff and overhead—outlays that need to be paid whether business is booming or slow. Every moment of downtime between print runs is a hit to revenue. GBC membership can turn those periods of low or no productivity into profitable opportunity.

During slow times, you can barter for GBC Trade Dollars and use them for anything you need. What’s more, the new customers acquired through barter grow your client base and help you become more competitive than ever before. And you are paying for it with dollars that cost you a fraction of the dollar you are spending.

Don’t forget, when you purchase goods and services with your GBC Trade Dollars, your basis is the cost of ink and paper—approximately 30 to 40% of the cost of running a print job. Say you print several high volume jobs in barter, and trade them at full price -- $40,000 in trade dollars. If your basis is 35%, the $40,000 pool actually cost $14,000!

Who doesn’t want to save cash? Who doesn’t want to purchase goods and services for cents on the dollar?  If the outlay is your cost of goods or unused time and labor, but you are trading for full retail price, you are getting a tremendous bargain. Unsellable inventory or unbillable downtime (net losses) is converted into purchase power. It’s not long before you grasp the amazing potential of GBC membership: buying what you need for cents on the dollar, increasing your business exponentially through new customers and conserving your cash resources!

NEXT: How Barter Works for a Private Tutor

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