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How Barter Works for a Publisher

How GBC Barter Works for a Publisher

The publishing world has always been active in bartering. Perhaps no other business more clearly demonstrates how barter is the solution to vanishing inventory. Newspapers, magazines, trade journals—virtually all publications that sell advertising go to press with unsold ad space. Since the value of this space is lost and unrecoverable, publishers have the ability to monetize what would have been lost revenue and turn it into buying power through bartering.

Media and publishing companies generally have less than 10% cash cost in what they purchase with their trade dollars. They are buying with 10 cents on the dollar! And don’t forget, when you purchase goods and services from GBC with your trade dollars your basis is zero. What is the ad space that went unsold worth at press time? Zero! When the time has past it is gone forever. So, when you are taking out your client to a restaurant with GBC Trade Dollars it is effectively costing your company zero. The same is true for the car lease you traded as a reward for a salesperson.

Who doesn’t want to save cash? Who doesn’t want to purchase goods and services for cents on the dollar?  If the outlay is your cost of goods or unused time and labor, but you are trading for full retail price, you are getting a tremendous bargain. Unsellable inventory or unbillable downtime (net losses) is converted into purchase power. It’s not long before you grasp the amazing potential of GBC membership: buying what you need for cents on the dollar, increasing your business exponentially through new customers and conserving your cash resources!

NEXT: How Barter Works for a Real Estate Agency


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